Master customer journey analytics in 5 steps to enhance experiences, boost retention, and drive growth with actionable insights and data-driven strategies.

As digital transformation progresses, the Product-Led Growth (PLG) model is increasingly becoming a new strategy for many enterprises to achieve rapid expansion.

In recent years, the rapid development of digitalization in the insurance industry has prompted insurance companies to accelerate their digital transformation based on the actual needs of business and technology development. This has continuously elevated the high-quality development of digital insurance to new heights

Welf Sang is founder & CEO of Sensors Data. Based on his reflections on business models, he has summarized the three main tasks facing enterprises

. One of the most effective strategies to achieve this is through Customer Journey Orchestration (CJO). CJO is a comprehensive approach that focuses on creating a seamless, personalized, and engaging experience for customers at every touchpoint with a brand.

Cao Jiang, co-founder and CTO of Sensors Data, shared a new solution for enterprise digital customer management at the Sensors 2023 Data Driven Conference.

This article introduces how insurance companies can unleash the value of customer journey orchestration in the process of digital customer operations.

Based on the MTAOO methodology, this article explores how chain catering brands can implement the CJO concept, improve user operation effects, and create a refined user operation system.

On October 27, the Sensors 2023 Data Driven Conference was successfully held in Beijing. With the theme of "New Journey, New Operation, Victory in Digitalization", this conference introduced the three engines of Sensor's digital customer management!

This article introduces in detail the three major engines of Sensors, namely “Customer Data Engine, Customer Journey Optimization Engine, and Customer Journey Analysis Engine”, and explains in detail digital customer management cases in the insurance industry based on the MTAOO methodology of mapping, burying, analyzing, orchestrating, and optimizing.